Grassroots Fundraising

Your group doesn’t have to struggle for funding. Help is at hand.

This handbook is packed with the wisdom gained from three decades of experience in all kinds of fundraising, from mainstream organizations to frontline resistance groups.

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OR pay what you can. Make a contribution here, send a message and specify your choice: digital PDF or spiral bound handbook ($35 suggested donation includes shipping in Canada).

Learn why people donate and how to appeal to their generous side.

This guidebook starts with the basics:

  • How to ask
  • Who to ask
  • When to ask
  • Where to ask

Detailed info on how to:

  • Fundraise on social media
  • Canvass
  • Get grant funding
A donation is more than money

From page 10 in The Power of Grassroots Fundraising

I had to write this book because so many grassroots groups are suffering for lack of funds. They are not achieving their goals and people are going into debt for the cause. It doesn’t have to be that way.

In my career, I’ve raised over a million dollars for humanitarian and environmental causes. The teams I hired and trained have raised millions more. Now I want to share these skills.

For the record, I’m living proof that anyone can do this work. I started with no plan and no training, just desperation. Fortunately, I had the opportunity to learn from some of the best fundraisers in North America, at places like Greenpeace, Citizen Action, and the Institute for Social Justice.

Don’t beg, borrow or steal when you can fundraise.

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